HOW BOLLYWOOD DARED TO BREAK THROUGH AND HOOK ON SOCIAL MEDIA
Take a count on a good script or best performance – cannot ensure a blockbuster movie or volleys of earning at the box office. Planning and execution of perfect strategy is all which is required to be on top glitters in Bollywood. The timing of the movie release is supposed to be a quintessential bull’s-eye to win the race. All matters is how the film makers generate interest and curiosity with a positive buzz and encourage viewers to walk in the theaters and spend Rs 300 on a film ticket. Hence, digital marketing of cinema on various social media platform helps film makers reach out to a large audience.
With three hours of entertainment, singing, dancing, action and comedy, sometimes we come out of theatre with mild satisfaction. On a contraray, we sometimes we get deeply touched when we come across movies which leave a great impact on our lives and society. Did you know that besides writer, producers, directors, actors and the technical crew, there’s another mould of holders who keenly drive the cinema into the multiplexes- Social Media Experts. The makers and digital marketers of Indian Film Industry ensure to keep pace with the big bang digital boom using Social Media extensively and making it an important part of budget in any Bollywood Movie.
Whether it is an actor, director or writer, everyone is trooping to the virtual categories like Facebook,Twitter and many Blogging sites. There is a thrill spoted in the online platforms with every promotion of Bollywood movie before the release dates. Grabbing the millions of minds through the official trailer on Youtube, posters on Instagram, Twitter or Facebook page there has been an increased level of engagement created.
Take a look on how media played an interesting role in early Bollywood movies:
The NewsPaper Advertisement created the buzz for the commercial aspect of the Mega Movie “Mother India”. It was for the first time that Radio jingles played a prime role for the movies Pati Patni Aur Who.This fetched the maximum revenue at box office. However, with emergence in television and the constant change in entertainment aura Bollywood has started using the slots on social media trending in our time.
Fresh Digital Marketing Strategies of Bollywood so far:
- Sultan (2016)
http://sultanmovie.com/ Right from the first look, official trailer, songs, photos , videos, starcast, shooting details,updated news, interviews etc created buzz on the Twitter handle platform for the movie @SultanTheMovie and @sultanthemovie on Facebook page. The team created a video which showed the journey of Salman to Sultan.
- Bajirao Mastani (2015)
The Bansali Production team went out of the box to create a buzz launching an eight part animated web series with the title “Blazing Bajirao” in just 2.5 months. The idea behind this image building was to discover his personality and charisma as a true Hero which helped the movie grab the audience mind and garner huge box office collection.
- Prem Ratan Dhan Payo (2015)
Remember the Dubsmash videos promoting techniques on Instagram and Twitter? Well, the team Prem Ratan Dhan Payo thrilled the audience with such techniques, using Sonam’s dance moves and creating the dubsmash videos to engage the audience. Many celebrities like Helen, Shipa Shetty, Sridevi and many more posted these dubsmash onTwiiter and Instagram which increased the reach of the movie and also increase these celebs followers.
- 2 States (2014)
This movie trailed around in millions of hearts with the instant tweet of Alia Bhatt with the engagement ceremony invitation card promoting the movie release as wedding. This was listed as one of the most intersting magic created for movie promotion on social media with leading to high ticket sales.
FROM THE VANITY TO ROLL CAMERA
Marketers of movies like Kahani, Talash released their movies using Facebook page. Celebrities like Salman Khan and Anurag Kashyap kept tweeting the day before the release of Pan Singh Tomar streching to an extent- where Salman even predicted on Twitter that Irfan Khan would surely win a place in National Award for Best Actor.